Add an engaging logo...

Before starting to write, the default blog title in front of me reads 'Add an engaging title'. Funnily enough, this pretty much sums up what I've spent the whole of January doing; thinking and overthinking my logo. In the end, this is what I came up with:

FINAL SQUARE HILARY CLEA LOGO.png

Yellow is one of my favourite colours; it is bright, sunny, jolly and generally promotes a better mood. I am lucky enough to be one of those people that suit the colour yellow, and one of my favourite outfits is a yellow jumper that my mother gave me, paired with a bright scarf of many colours. In fact, if you ever bump into me at a craft fair, it is likely that that is what I will be wearing! I would like to think that we could get Hilary Clea, the brand, to a place where people feel sunny and jolly when they see one of our products, so it was important to me that yellow was included in our branding.


Why a Kingfisher? There are many reasons I could have chosen the Kingfisher; its name gives it a Royal connotation, it is a strong and determined bird, it is British, it is beautiful. All of these would reflect well within my brand - and I feel that they do. Yet the real reason I chose a Kingfisher is because when I was little, it was my big brother's favourite bird.


One of my earliest memories is my brother drinking out of his favourite Kingfisher Mug when we were both small enough to go to bed when it was still light outside. My brother is great. He is one of the most generous, honest, intelligent and caring people I know. He always makes sure things are done not only as good as is needed, but so that they exceed all expectations. He goes 'the extra mile' because it is the right thing to do, rather than purely to gain praise and acceptance. Only the best is good enough, but if you have given your best, even if the result isn't perfect, that is good enough for my brother. I have always tried to make sure I strive for the same excellence as my brother, and always give my best, but make sure generosity and thoughtfulness remain contempories to such excellence. I would like the brand that represents me, Hilary Clea, to represent, and emphasise those qualities.


...and so, the logo is born. You will see my little Kingfisher in its yellow circle on many different things, but now you know what it represents, I hope its meaning will be that more significant to you.

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